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Vice President of Marketing – Brand

Bay Area

Vice President of Marketing
Reports to Chief Merchandising and Marketing Officer

Our client, a leading e-commerce apparel company is looking for a VP of Marketing for their Bay Area office.

We’re looking for someone with a passion for building teams and processes, is an expert in performance-driven marketing, and is excited to lead a best-in-class marketing team and in turn, drive the growth of the company.

Responsibilities

  • Lead our marketing strategy to drive significant growth in top and bottom-line performance through expansion into new marketing channels and improvement of our existing marketing efforts
  • Develop marketing strategies to drive brand awareness
  • Partner cross-functionally with Merchandising, Operations, and Finance to inform marketing strategy
  • Analyze and report on the performance of all marketing efforts to senior leadership
  • Ensure marketing strategies are communicated cross-functionally and come through across all customer touchpoints
  • Help build the digital e-commerce strategy to increase traffic, engagement, and conversion
  • Drive digital presence strategy across all social media channels
  • Analyze all customer segments for opportunities to optimize
  • Maintain excellent understanding of target consumer profile, advise on tone of voice and visual language
  • Enrich the overall direct-to-consumer (DTC)/e-commerce customer experience
  • Own and manage the entire marketing calendar
  • Develop and manage marketing budget and monitor ROI on all marketing spend
  • Define traffic, customer, sales goals, and KPIs for the Marketing team
  • Own the headcount planning for the Marketing team to identify any gaps and opportunities to fill them
  • Partner with the CMMO for any retail or event-based marketing

Qualifications

  • Bachelor's Degree in Marketing, Communications, or a related field
  • 10 years of marketing experience; 5+ years of ROAS driven marketing experience is a must
  • Strong analytical and quantitative skills
  • Clear and succinct communication skills, effective for all levels of the organization
  • Prior experience leading marketing teams in a high-growth, ecommerce organization; DTC or startup experience is preferred; experience in the fashion industry is a requirement
  • Strong leadership experience with a track record of building teams
  • The ability to balance customer-centric, bottom-line, and team-oriented marketing strategies

Job Application