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Sr. Marketing Data Analyst – Brand

San Francisco

Our client, a consumer-focused technology company is looking for a Sr. Marketing Data Analyst.

Responsibilities:

  • Improve ROI of marketing initiatives by building robust performance measurement and quantifying indirect influence of media channels.
  • Analyze multi-channel acquisition paths and derive actionable insights to optimize media mix and conversion funnels.
  • Partner with product marketing and product leaders to improve understanding of user behavior and develop creative strategies to drive feature adoption and product engagement.
  • Extract data from internal systems, identify the correct metrics needed, create reports and analyze them to understand key trends.
  • Discover and effectively communicate actionable insights to marketing stakeholders and senior leadership that address the most important business questions we are facing.
  • Create systems and tools to empower the team to find answers themselves.

Qualifications:

  • 5+ years working in a marketing analytics role
  • Expert SQL skills coupled with the intellectual curiosity to turn data into actionable insights.
  • Proven track record collaborating with teams to leverage data-driven insights to improve performance.
  • Proficiency with data visualization tools – Looker, Tableau, etc.
  • Experience with marketing platforms, tools and attribution models, like Google, Facebook Ads, DSPs, Iterable / other ESPs, etc.
  • You have a bias towards action; you don’t wait for someone to tell you what to do and are comfortable working with ambiguity.
  • You are a strong communicator and have art for communicating complex findings in a simple way.
  • You have excellent intuition for numbers and data.

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