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Sr Manager, Patient Lifecycle Marketing – Brand

Denver

Our client, a consumer healthcare company is looking for a Sr. Manager, Patient Lifecycle Marketing.

Responsibilities:

Strategy and Project Planning:

  • Fully develop campaign strategies for email marketing and integrated campaigns, managing the campaign’s lifecycle from strategic development through execution and analysis.
  • Develop and manage project plans for email campaigns and multi-channel campaigns.
  • Develop and implement testing plans and measurement for email marketing.

Campaign Execution:

  • Through the administration of Marketing Cloud, build email messages, campaign automations, and triggered sends to deliver email campaigns that nurture and convert leads into sales.
  • Using data from Salesforce, develop audience segmentation and nurturing campaigns.
  • Support campaign execution for integrated campaigns that leverage online and offline channels.
  • Collaborate with creative and digital resources on the development of copy, graphics, landing pages, and other assets needed for email and other channels.

Platform Management:

  • Provide day-to-day Marketing Cloud system maintenance and configuration, serving as the platform administrator and the first line of defense for system support.
  • Work closely with the Salesforce administrative and development teams to develop reporting and ensure data is being synchronized correctly between Salesforce and Marketing Cloud.
  • Enhance the Marketing Cloud platform through recommended integrations.
  • Work with account reps, vendors, and internal IT resources as needed to resolve issues, implement updates and improvements, or secure resources for specific projects.

Reporting and Analytics:

  • Assist with defining and tracking KPIs and benchmarks for campaigns, individual touch points, and sender reputation.
  • Monitor engagement and sender reputation metrics. Work with analysts to review and interpret campaign results and KPIs, and provide recommendations and insights for optimizing performance.
  • Report findings and recommendations to stakeholders.
  • Continuously improve effectiveness using performance metrics and A/B testing.

Qualifications:

  • Minimum of 7 years of experience in CRM, marketing automation, and/or email marketing.
  • Bachelor’s degree in business, marketing, computer science, or similar.
  • Experience with Salesforce.com required.
  • Experience with Marketing Cloud, Eloqua, Pardot, or similar required.
  • Working knowledge of SQL and AMPscript.
  • Results-oriented with the proven ability to identify, track, and report on KPIs for email marketing campaigns.
  • Experience in nurturing or CRM programs.
  • Practical hands-on experience with deploying emails (list pull/audience building, email design/building, tracking, QA, and deployment).
  • Experience setting up, troubleshooting, and optimizing automated email programs.
  • Familiarity with HTML strongly preferred.
  • Excellent planning, time management, and organization skills.
  • Attention to detail.
  • Self-starter who can work independently and collaborate in a team environment.
  • Ability to manage a diverse set of tasks, prioritize workload, and deliver results against deadlines in a fast-paced environment.

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