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Sr. Manager of Strategic Communications – Brand


Our client, a consumer healthcare company is looking for a Sr. Manager of Strategic Communications.


  • Advance visibility and reputation through the strategic leadership of near- and longer-term communications objectives for public relations, social media, and internal audiences within the dental category and broader healthcare landscape
  • Build and guide a category-leading strategic communications plan leveraging a wide range of communications opportunities to promote, build and protect the business and brand
  • Directly and through management of a communications agency, grow share of voice by cultivating media relations, securing strategic media opportunities, and conducting media training
  • Safeguard reputation by building and implementing a crisis communications plan and monitoring emerging risks and issues along with Brand, Legal and Operations
  • Steward and expand the ongoing investment in Communications through tracking and reporting on KPIs that demonstrate the business impact of the area
  • Inform and inspire internal audiences through the development and execution of an internal communications plan and content calendar
  • Innovate, guide and collaborate with Creative Services on new internal communications channels or methods such as virtual meetings, events, and online communities
  • Oversee internal communications channels and messaging, including script development, newsletters and communities, content curation, copywriting, video shoots, broadcasts and engagement reporting
  • Collaborate closely with Brand Creative Services, HR, and other internal teams producing or requiring communications support
  • Lead strategy and performance for emerging “earned” media (social, blogs, influencer, reviews, etc.) through planning, execution, measurement, and business impact
  • Develop and oversee a comprehensive organic social media strategy and content plan that drives engagement with consumers, professionals, and potential employees
  • Collaborate with Brand, Digital, and Web teams on overall strategy and content for ongoing SEO gains
  • Demonstrate impact against business and brand goals by defining and reporting on KPIs, implementing best practices, staying current on trends, and making recommendations based on target audience demographics and insights
  • Coordinate with content creators, channel owners, and stakeholders to ensure delivery of relevant content, timely responses, and identification of optimizations and potential issues
  • Work closely with Brand and Legal and to maintain positive reputation across all social channels


  • Bachelor’s degree with concentration in communications, English, business, marketing, or similar
  • Excellent strategic, planning, time management, and organization skills. Attention to detail and effective time management are critical. Individuals are expected to manage their own priorities to meet tight deadlines and provide excellent service levels in a fast-paced, performance-driven environment.
  • Demonstrated experience and success in developing and implementing communications, PR, and organic social media strategies and plans
  • Demonstrated ability to build and implement crisis communications plans with strong understanding of best practices and a proactive approach
  • Persuasive communication and presentation skills
  • Capability to write for a variety of audiences across an array of channels and mediums

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