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Sr. Director of Display Marketing – Brand

Bay Area

Our client, a fintech company is looking for a Sr. Director of Display Marketing.

Responsibilities:

  • Be responsible for the vision, strategy, and execution of acquisition campaigns across all the major display channels
  • Optimize and aggressively grow a 7 figure monthly spend, while maintaining ROAS
  • Execute full-funnel digital marketing campaigns including strategy, ad creation, bidding, budgeting, optimization, and reporting
  • Work with data and analytics teams to implement best measurement frameworks, mine deeper insights, and run A/B and multivariate tests to iterate into new ideas
  • Partner with the creative to drive ROI through rigorous and systematic creative and narrative testing, focused on optimization and testing new approaches
  • Partner with the digital product team to drive projects to engage and convert traffic as efficiently as possible (e.g., landing page testing, CRO, etc.)
  • Lead the development of best-in-class display campaigns, building strategic and innovative plans to deliver performance-based results and drive significant business revenue
  • You are strategic, have a bias towards action, and are a self-starter.
  • Team oriented, you can collaborate effectively across functions and inspire action by driving strong alignment and coordination
  • You are data-driven, adept at mining data for hidden insights and drive curiosity around the “why” behind the “what”.
  • You are hungry, want to take risks, and learn by doing

Qualifications:

  • 10+ years’ experience in managing user acquisition/growth campaigns, with at least 3 years leading a high-performance digital marketing team.
  • Proven ability to manage and grow acquisition-focused programs at scale ($3mn+/month). You know how to drive ROI at scale. Must have.
  • You have deep expertise and passion for paid advertising on Facebook, Twitter, and other social platforms. You love to geek out around how these platforms/algorithms work.
  • You are data-driven and are hands-on with analysis on channel performance, identify optimization opportunities and use data to inform business decisions.
  • You understand the power of creative and downstream CRO and have instrumented collaborative processes with the creative, content, and product team.
  • Technical knowledge of web marketing tools, such as pixels, tags, and landing pages

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