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Senior Product Marketing Specialist – Brand

Salt Lake City

Our client, a growing software firm is looking for a Senior Product Marketing Specialist in their Salt Lake City office.

Requirements

  • Manage and develop all product marketing materials associated with the company platform and product.
  • Work with Product Management to define product/service offering and deliver corresponding marketing content for core audiences.
  • Deliver product marketing materials and training across all products / services to support Sales.
  • Help develop product messaging, positioning, overall go-to-market strategy, and planning for new products and services.
  • Leverage internal data and platform insights that will further support messaging and product positioning.
  • Go-to-market planning and execution for key products and solutions.
  • Gather market feedback through a variety of channels, including customer interviews, surveys, and events.
  • Drive product messaging and campaign messaging at key events.
  • Understand the competitive landscape in relation to core product positioning and messaging.
  • Work with the team on lead generation strategy, internal/external communication, sales enablement, client services support, and channel marketing.

Requirements

  • 3-5 years experience in fintech, software, and/or SAAS product marketing (fintech highly preferred).
  • Track record creating and conveying compelling product narratives to different audiences, especially within B2B.
  • Strong quantitative skills, excellent analytical thinker, and a data-driven mindset.
  • Multi-tasker comfortable working in a fast-paced environment where strategies or campaigns can quickly shift as business needs warrant.
  • Familiarity with ERP and the accounts receivable/payable cycle a plus.
  • A left-brain / right-brain thinker who marries quantitative experimentation with a sense of customer empathy.
  • Someone who flourishes when given responsibility and a sense of ownership.
  • Proven collaboration, interpersonal, problem solving, and verbal & written communication skills
  • BA or MA degree in business, marketing or a related field.

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