Search Jobs

Senior Paid Search Manager- Agency

Remote

Our client, a leading digital marketing agency, is looking for a Sr. Paid Search Manager, to work completely remote. 

Responsibilities

  • We’re looking for a Senior Paid Search Manager to join the rapidly expanding team that is the backbone of our company.
  • You’ll directly manage search engine marketing (SEM) campaigns across both Google AdWords and Bing Ads, making optimizations and updates daily.
  • Your complex and diverse portfolio of clients will be a mix of both big and small that constantly challenges you, and with extensive experience and/or a proven track record, you could be working with some of our biggest brands.
  • You’ll be trusted to oversee all account activity, collaborate with managers from other channels, and come up with campaign strategies for your book of clients.
  • Planning, developing, and implementing comprehensive paid search strategies to drive direct response and new user acquisition for your book of clients.
  • Utilizing business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship and client investments.
  • Mentoring a pod of Coordinators, Associate Managers, and/or Managers
  • Creating and managing paid search accounts/campaigns via various paid search marketing platforms including but not limited to: Google Ads®, Bing®, Yahoo Gemini®, Criteo®, etc.
  • Managing Search, Shopping, Display, Remarketing, App Install and Video advertising campaigns.
  • Working with direct response advertising strategies to drive sales revenue and/or qualified leads.
  • Conducting keyword research, writing ad copy, and establishing bidding strategies to meet and exceed client KPIs.
  • Creating and implementing campaign A/B test experiments to identify optimal campaign settings
  • Using Google Analytics to develop insights and action items intended to improve paid search performance and meet client goals.
  • Analyzing paid search campaign results and adjust strategy and budgets accordingly.
  • Communicating with clients regularly to discuss goals and deliver results.
  • Developing strategies across all marketing channels to improve client goals (eg. CPA, ROAS) and achieve maximum efficiency

Requirements

  • 3+ years of experience managing multiple client portfolios in paid search industry
  • Excellent verbal and written communication skills
  • Excellent analytical skills
  • Deep knowledge of the SEM industry and the paid search advertising model
  • Experience with keyword research tools and web analytics tools (Google Analytics), as well as how to use these tools in paid search campaigns
  • General knowledge of search engine optimization (SEO), social advertising, and web usability
  • Strong Microsoft Excel skills: pivot tables, VLOOKUPS and chart building
  • Extremely well organized, able to balance client timelines and business needs, possibly across multiple clients
  • Work comfortably in dynamic, time-intensive environments where consistent fire drills and competing priorities are commonplace
  • An understanding of customer lifetime value and optimizing towards profits based on client margins
  • Ability to manage expectations and priorities
  • Experience presenting to senior-level client contacts
  • Strong working knowledge with Google Suite
  • Agency experience preferred with managing multiple clients with monthly budgets ranging between $50,000-$200,000 per client

Job Application