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Senior Manager, Website Strategy — Brand


Our client, a consumer healthcare company is looking for a Senior Manager of Website Strategy.


  • Devise strategic plans that enable the website to serve earned, owned, and paid media channels
  • Partner with channel managers, and key stakeholders to socialize and execute on concepts that spans the entire customer journey
  • Build robust testing programs and conduct experiments that are validated with research and data, helping to identify and create compelling acquisition and nurture campaigns for the highest potential customer segments
  • Collaborate with designers, content producers, and agency partners to create wireframes and clickable prototypes to present recommended design layouts and content
  • Provide direction for project managers and development teams to execute technical work that may include coding new features and enhancements, configuring measurement and tracking, and deploying experiments
  • Actively monitor topline website performance and maintain in-depth understanding of industry trends and best practices for uncovering compelling insights, engaging in strategic discussions, and driving actionable decisions with key stakeholders
  • Develop and implement an SEO strategy that complements paid search and other marketing programs.


  • A bachelor’s degree in Marketing or related field
  • Demonstrated success of identifying target audiences and driving web experiences that engage, inform, and motivate through continuous optimization of the website, landing pages, and overall sales funnel
  • Expertise in WordPress, Optimizely, Adobe Creative Suite (Photoshop, InDesign, XD)
  • In-depth knowledge of Google Analytics 360 and Google Tag Manager 360
  • Working knowledge of front-end and back-end web development and design limitations/capabilities
  • Self-starter who can work independently and collaborate in a team environment
  • Highly organized and process oriented, ability to handle multiple tasks at once while delivering results against deadlines
  • A minimum of 5 years’ experience in a similar role, leading the website strategy for a high-growth consumer-oriented business is strongly preferred.

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