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Senior Account Manager – Agency

Bay Area

Our Client, a leading performance marketing agency is looking for a Senior Account Manager to join their team. 

Responsibilities:

Client Communication and Team Management

  • The Account Manager is expected to ‘own’ client communication, including email, face-to-face, and video conference meetings. They will present deliverables, campaign strategies, and tactics on a recurring basis
  • If available, the Search Manager will direct and lead all search optimization mangers assigned to client account(s)

Strategy and Implementation

  • Understand the client’s product and their marketing objectives and goals.
  • Develop SEM growth plans in conjunction with the rest of the senior team.
  • Follow established search process framework
  • Work closely with other internal and external departments to develop fully integrated search campaigns

Account Management and Reporting

  • The Paid Search Manager will be required to ‘own’ all aspects of their clients’ accounts
  • Establish and update budgets caps and ensure accounts are pacing properly
  • Create and execute against the ‘optimization calendar’, which includes negative search term optimization, ad testing, keyword expansion, etc.
  • Present ideas for future marketing expansion or optimization
  • Monitor, track and evaluate campaign performance analytics, based on client KPI targets and baselines
  • Create monthly client reports, verify data accuracy, provide analysis and keep clients updated on the status of their accounts
  • Create campaign insights for quarterly business reviews

SEM and General Advertising Knowledge

  • Stay current on industry trends and best practices,
  • Think creatively and develop tools and innovative tactics to improve efficiencies
  • Aid in creation of new business presentations
  • Work with, and in some cases direct, a team of cross-channel marketers. Channels may include SEO, Display, Social, Video, Mobile and more.

Skills/Experience Required:

  • 7+ plus years of paid campaign management experience required
  • Bachelor’s Degree (Math or Linguistic discipline preferred)
  • Experience with Google Analytics
  • Extensive experience with Google AdWords Editor and Bing Ads Editor
  • Knowledge of all PPC metrics and definitions
  • Technical and analytical mindset
  • High proficiency with Microsoft Excel, Word and PowerPoint (in addition to Google Drive Stack)
  • Google Certification (Fundamentals), Analytics and Advanced Certification is a plus
  • Excellent attention to detail and the ability to effectively multi-task
  • Excellent written communication and interpersonal skills

Skills/Experience preferred:

  • Experience with Bid Management tools such as Marin or QuanticMind
  • Experience with 3rd party tracking
  • SEO, Display and Affiliate Management experience is a plus (hands-on experience and/or exposure to)
  • Multi-lingual is a plus

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