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Paid Search Manager – Brand

Remote

Our client, a leading DTC firm in NYC is looking for a Paid Search Manager to work completely remote

Responsibilities

  • Work closely with Senior Manager, Performance Marketing to develop and optimize wide-ranging YouTube, Paid Search, and Shopping Campaigns
  • Carefully analyze campaign performance; evaluate and interpret performance-related KPIs
  • Prepare accurate reports and with clearly synthesized insights and actionable next steps
  • Continuously propose optimizations and assure the quality control of campaigns 
  • Develop and implement tests at a rapid pace
  • Analyze and recommend new copy & creative using both qualitative and quantitative metrics
  • Stays up to date on relevant industry trends, new ad products, and best practices

Requirements

  • 2-5 years experience with strong understanding of Google Ads and Google Shopping feeds 
  • Proven success working on YouTube and search campaigns for direct to consumer brands, ideally with budgets above $1.5M per year
  • Capable of working independently and creating plans from the ground up
  • Develop and continually expand or refine keyword lists based on performance
  • Strong familiarity with marketing funnels + attribution analysis
  • A strong, proactive communicator with a can-do, positive attitude and a strong desire to get things done

Job Application