Paid Media Manager – Brand
Our client, a performance marketing technology company is looking for a Paid Media Manager.
- Run hyper targeted paid search campaigns on Google for highly competitive gambling search terms across a range of regulated US gaming markets and jurisdictions.
- Create compelling ad copy and calls to action to elicit clicks and conversions for searches related to sports betting and online casinos.
- Report, optimize, and monitor campaigns for performance to maintain a profit margin across all campaigns.
- 5+ years experience in paid search marketing.
- Bachelor’s degree (or higher).
- Deep knowledge of Google Ad Words
- Up-to-date with the latest trends and best practices in search engine marketing
- In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
- Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends).
- Strong analytical skills and experience generating SEM reports.
- Familiarity with A/B and multivariate experiments.
- Extreme attention to detail.
- Organizational skills are a must.