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Media Planner – Agency

Remote

Our client, a growing B2B agency is looking for a Media Planner to work completely remote.

Responsibilities

  • A successful candidate should be a direct response marketing expert, highly analytical, committed to making data-driven decisions, and have experience balancing scale and profitability targets.
  • You love diving into the media buying weeds – managing, testing, creating, and optimizing all things media.
  • You’re a skilled negotiator who is able to build long-term relationships with our partners while always prioritizing the best interests of our clients.

Requirements

  • Identify, RFP, and negotiate with appropriate media partners for various campaigns based on the goals and objectives of that campaign.
  • May include but isn’t limited to impression-based or lead-based buys such as eblasts, newsletter sponsorships, and content syndication programs.
  • End-to-end coordination and management of approved buys including creation of IOs, negotiating terms, trafficking and coordination of creative/deliverables, and ongoing reporting and optimization of the partner mix
  • Develop ongoing testing roadmaps for your channels to continually improve performance
  • Track and manage the delivery of programs, working with our partners to ensure delivery is in accordance with the IO terms and negotiating make-goods where necessary
  • Maintain vendor database as the primary strategy point of contact for all vendors (includes master contact list, meeting coordination, etc.)
  • Ongoing investigation & research of new media opportunities
  • Update job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations
  • 2-4 years of media buying/planning experience
  • Agency experience is required for this role
  • Client-facing experience and digital marketing experience are a must
  • Must have hands-on experience planning and buying content syndication and direct publisher programs
  • B2B experience, and particularly ABM experience is required
  • Prior experience working with various content syndication and publishers focused on B2B market in securities, fintech, health and other tech vertical publishers for North American, English speaking Latin countries; EMEA and APJ a huge plus

Job Application