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Marketing Manager, Paid Social – Brand

San Francisco

Our client, a consumer-focused technology company is looking for a Marketing Manager, Paid Social.

Responsibilities:

  • Take over day-to-day management of key paid media channels using conversion data, customer insights and behaviors to reach the desired audience and optimize performance.
  • Audit existing campaign structure on platforms including audience targeting and optimization tactics.
  • Measure, track, and document all test results and critical insights and develop testing strategies for scaling budget as efficiently as possible.
  • Analyze performance of creative assets and messaging in ads and on landing pages, ideate on new approaches, and develop a testing framework to maximize learnings and performance.
  • Analyze audience data to identify unique audience segments and behaviors to drive custom targeting and messaging tactics within paid channels.
  • Contribute to the development and implementation of a cross-channel media plan with forecasted performance models based off of historical data.
  • Analyze conversion data down the user funnel and work with the design and growth teams on testing new landing page variants and re-engagement strategies.
  • Create performance reports and present learnings across the company.

Qualifications:

  • 3+ years of professional experience leading paid media campaigns across various platforms, in particular Paid Search and/or Paid Social.
  • Demonstrated experience in leading creative projects from ideation to delivery and launch.
  • Extensive experience working with audience segmentation, personalization, and/or conversion optimization.
  • Strong understanding of marketing analytics platforms and marketing technology.
  • Strong proficiency with key campaign management tools and platforms (Google Adwords, Bing Ads, Facebook Ads Manager, etc.)
  • Experience optimizing landing pages.
  • Possess very strong Excel and PowerPoint Skills.
  • Experience collaborating with a diverse group of colleagues.

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