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Head of Demand Generation – Brand

Santa Cruz, CA OR Salt Lake City

Our client, a leading software firm is looking for a Director, Demand Generation in their Salt Lake City office.

Responsibilities

  • Oversee all demand generation programs, strategy, budget, and targets
  • Manage team members and agency partners while also stepping in to execute, build, and run key Marketing campaigns as necessary.
  • Drive demand generation and lead nurturing programs, with an emphasis on data-driven decisions for generating qualified leads and securing sales meetings.
  • Develop a full command of all key metrics to ensure we build a scalable and efficient marketing machine (e.g. spend efficiency metrics, CAC, channel budgets, and key channel KPIs).
  • Effective program execution & alignment across marketing, SDR and sales teams.
  • Work closely with Sales, Marketing, and Product leadership to ensure feedback loops are in place to monitor lead quality
  • Create multi-channel campaigns to reach key personas and companies using a variety of strategies, including Account Based Marketing tools and technology.
  • Define KPIs and provide recommendations to increase campaign effectiveness.
  • Excellent written communication skills, able to convey complex ideas in a way that is easy to consume.

Requirements

  • 10 + years of progressive demand generation experience.
  • 7+ years experience in B2B marketing
  • Experience working at a high-growth start up, preferably with a SaaS organization.
  • Bachelor’s degree in business, marketing; MBA a plus
  • Experience putting in place regular reporting cadences to keep executive staff and marketing team up to speed on progress
  • Deep expertise in marketing analytics (e.g. conversion rates, cost per lead, CAC, CPA, etc.)
  • Experience in tech or financial services industries

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