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Director of Retention Marketing – Brand

San Francisco

Our client, a leading e-commerce company is looking for a Director, Retention Marketing in their Bay Area office. 

Responsibilities

  • You will partner with each of the businesses’ general managers (GMs) to develop and execute strategies that achieve each category’s goals.
  • You will own the creation and execution of CEO and Board-sponsored strategies to convert customers across categories, increasing company-wide LTV.
  • This highly visible, highly cross-functional role will partner across categories and functions to drive results.
  • Just for example, you will work with Analytics to uncover customer insights; Product Management to deliver the best and stickiest online customer experiences; and Brand to deliver personalized creative experiences that continue to elevate the brand.
  • Own onsite lead generation, including developing strategies to drive “shallow conversions”, e.g., sampling, quizzes, etc.
  • Own direct mail and catalog, spanning evergreen and seasonal programs, prospecting and retention programs
  • Own email marketing, including batch, lifecycle programs, triggered, and transactional emails
  • Own identification and launch of new channels, such as text/SMS or push notifications
  • Receptive to change. You are flexible, adaptable, innovative, and open in response to competitive pressure and market change.
  • A curious generalist. You are interested in and comfortable engaging across many businesses, including working directly with GMs of several very different businesses, plus analytics, product management, engineering, brand, and more.

Requirements

  • Strong track record of building, managing and mentoring high performance teams. You have a high bar for talent and will continuously raise the bar 
  • Bachelor’s degree required, MBA preferred
  • 10+ years of marketing and/or eCommerce experience

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