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Digital Media Planner – Agency

Denver

Our client, a Digital Marketing Agency is looking for a Digital Media Planner to work in Denver or Remote. 

Responsibilities:

  • Responsible for the overall client communication and media strategy as well as timely delivery of reports & analysis
  • Accountable for executing strategies that exceed client goals and KPIs
  • Own the media planning process from start to finish for multiple clients, including research, RFP, selecting partners & negotiating rates, developing a media plan, building a media plan presentation outlining logic and rational behind all media decisions, overseeing campaign setup, launch, and optimization
  • Leverage and maintain strong relationships with partners, remain up to date on partners and their offerings
  • Ensure contracts are accurate, out clauses are set and billing is established
  • Budget management including approving and actualizing invoices, monitoring and forecasting media & creative fees, issuing contracts, documenting budget changes and maintaining the overall media plan document
  • Oversee and manage the Media Buyer and Coordinator; provide input on all projects, QA work, and give feedback in real time; provides effective performance feedback through 1:1s and quarterly reviews
  • Create timelines, internal and external to remain organized
  • Provides in-depth analysis of (bi)weekly Tableau reports and present to the client during bi-weekly calls
  • Step above and beyond to ensure clients are fully satisfied

Requirements

  • Minimum 3.5+ years of digital marketing experience in display or paid social (preferably both)
  • Advertising product knowledge (ad types, targeting, and tracking capabilities) on social media and display platforms
  • Campaign management experience on Facebook, YouTube, Display & Video 360, Sizmek, Amazon DSP
  • Advanced knowledge with Tableau specifically for manipulating large amounts of data and building dashboards
  • Proficient in Excel and PowerPoint
  • Up to speed on emerging digital industry trends in all of these areas is crucial for pitching new ideas to our internal or external teams
  • Experience with ad servers such as Google’s Campaign Manager
  • Familiar with different types of buying: prospecting and retargeting models
  • Familiar with different attribution models: last touch, rules-based, and data-driven
  • Experience presenting in front of clients (weekly calls, QBRs, pitches)
  • Experience working on DR and Branding campaigns of $1M+, and full understanding of metrics used to evaluate these types of campaigns
  • Experience building media plans including display and paid social media (identifying partners, RFPing, negotiating rates, managing budgets)
  • Leadership and delegation experience
  • Aptitude to quickly learn new software tools for monitoring and reporting
  • Excellent interpersonal skills, including strong written and verbal communication skills
  • A self-starter with strong multi-tasking skills and close attention to detail
  • Familiarity with all major partner ad platform interfaces and understanding of DSPs and DMPs
  • Social personality – comfortable with talking on the phone, emailing, and seeking answers to questions in a timely manner
  • Ambition and drive to produce great results for clients
  • Understanding of responsibilities and willingness/desire to go above and beyond given tasks
  • Ability to work under pressure
  • Accountability and pride in the work you produce
  • Academy for Ads certifications desired

 

 

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