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Channel Marketing Manager – Brand

Santa Cruz OR Salt Lake City

Our client, a leading software firm is looking for a Channel Marketing Manager in their Salt Lake City office.

Responsibilities

  • Creates and manages annual marketing plans targeted towards our strategic alliance and channel partners.
  • Creates partner-specific marketing materials including: presentations, content for collateral and web pages, promotions, sales tools and other deliverables.
  • Creates, coordinates and delivers presentations for speaking events including seminars, webinars, trade shows, podcasts and conferences.
  • Works with team members (Sales, Marketing, Product) internally and at partners to support GTM plans and co-sell sales plays.
  • Assists with go-to-market campaigns for new product launches or releases specifically focused around our alliance and channel partners and their ability to sell our joint solutions.
  • Liaisons with AR/PR regarding positioning and information needed for articles and public relations materials.
  • Provides input to product management for product requirements necessary by our integration partners and/or joint customers.
  • Builds brand awareness and preference through partner-related activities in a competitive environment.

Requirements

  • Bachelor’s degree in Marketing, MIS, Business, or equivalent professional experience.
  • At least 5 years of experience marketing B2B or SaaS solutions to channel or alliance partners
  • At least 2-3 years of experience giving presentations and/or product demonstrations.
  • Excellent communication, presentation and writing skills are mandatory.
  • Detail oriented with strong research skills.
  • Possesses demonstrated leadership qualities and self-sufficiency.
  • Proven ability to work as a member of a team to meet critical deadlines.
  • Multi-tasker comfortable working in a fast-paced environment where strategies or campaigns can quickly shift as business needs warrant.

 

 

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