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Associate Media Director – Agency

Bay area

Our client, a growing integrated marketing agency in the Bay area, is looking for an Associate Media Director for their team.

The role

  • Acquiring extensive knowledge of a client’s business and vertical landscape
  • Building from media strategies to extend and improve in leading the day to day team
  • Understanding media culture and behavioral trends, while identifying similarities and differences across B2B and B2C audiences
  • Creating, planning and executing large, custom and fully integrated programs, including digital, video, social, TV/Radio, OOH, print and even apps
  • Maintaining a comprehensive knowledge of available audience and media research tools
  • Building familiarity with consumer-centric planning models and customer journeys
  • Identifying business opportunities and solutions on a regular basis

Responsibilities

  • Lead the day-to-day relationship with key clients
  • Manage media team(s) to steward the overarching objectives and strategies through media execution, completing the full spectrum tasks included in the media process such as planning and buying, as well as measurement and optimization of digital, traditional and experiential media
  • Create and sell through media and marketing recommendations to new and existing clients
  • Develop/build relationships with media partners, sourcing and cultivating technologies and opportunities that will advance our clients’ business
  • Manage internal network buying agencies & services for global, TV and OOH
  • Stay alert for new thinking in the planning process, as well as sharing trends in media, lifestyle and technology with department as well as Account and Creative teams
  • Consult on digital media trends and technologies and solutions across all agency business

Qualifications

  • 5-10+ years of experience in media strategy, planning and buying
  • Proven track record of building dynamic and unconventional media campaigns
  • In depth knowledge and experience with research tools such as MRI, Simmons, Nielsen, @Plan, AdRelevance, dynamic logic, comScore, etc.
  • Excellent written and verbal communications skills, with the ability to craft an argument that excites clients and sells through ideas
  • Hands on experience executing 3rd party ad serving, reporting and optimization including the integration of multi source marketing data into comprehensive reports
  • Ability to run a project from start to finish
  • Mastery of computer skills (MS Word, Excel, PowerPoint)
  • Passion for advertising and technology
  • Able to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
  • Self-starter with a positive, collaborative attitude
  • Highly organized and motivated

 

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