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Associate Director, Programmatic- Agency

Remote

 

Our client, a Performance Marketing Agency is looking for an Associate Director, Programmatic to work remote

Responsibilities:

  • Assisting with new business proposal creation and distribution
  • Managing client Display, Shopping, Video and retargeting advertising campaigns, including strategy development, project management, report delivery, and client communication
  • Directly contribute to departmental growth initiatives, the establishment of best practices, and recruitment
  • Representing the company at relevant industry conferences and networking with partners
  • Maintaining knowledge of industry trends as they relate to the programmatic space
  • Managing technology vendor relationships as well as the implementation and/or integration of those technologies
  • Creating and managing a portfolio of accounts in DV 360 (formerly DBM) and other engines including campaign creation, trafficking, and optimization
  • Conducting industry, audience and competitor research
  • Analyzing campaign results and adjust strategy and budgets accordingly
  • Communicating with clients regularly to discuss goals and deliver results
  • Developing strategies across all marketing channels to improve ROI/ROAS and achieve maximum efficiency
  • Staying apprised of current and new DSP functionality or data products, then successfully deploy on relevant campaigns
  • Educate and collaborate with other agency services
  • Maintaining knowledge of industry trends as they relate to the programmatic space

Qualifications:

  • 4-6 years in a hands-on role managing Programmatic campaigns at an agency, FMP/Social Ads API Platform, or DSP
  • Prior entertainment experience ideal
  • Knowledge of mobile app install campaigns
  • Deep knowledge of the Programmatic and SEM industries and the PPC advertising model
  • Advanced understanding of programmatic buying (DSP) and audience segmentation (DMP). Advanced experience with ad trafficking (Campaign Manager specific a plus). Be the company expert on programmatic media buying
  • Strong expertise and background in digital analytics and/or audience data management platforms (Google Analytics, Omniture, etc.), as well as how to use these tools in paid media campaigns
  • Excellent verbal and written communication skills
  • Leadership and initiative to grow a new position/team
  • Working knowledge of display, video, social and/or DSP partners, and external data or media providers (DV 360, TTD, Data Xu, Media Math, LiveRamp etc.)
  • Expertise in cross-channel and cross-device tracking, optimization, and attribution
  • Previous management experience, especially in an agency setting, a plus
  • General knowledge of search engine optimization (SEO), social advertising, and web usability

 

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