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Associate Director, Paid Media Strategy- Agency

Remote

 

Our client, a Performance Marketing Agency is looking for an Associate Director, Paid Media Strategy to work remote

Responsibilities:

•    Developing a deep understand of client businesses, industries and competition
•    Participating in planning and strategy sessions with clients to understand KPIs, business goals and marketing goals
•    Leading the development of cross-channel media strategies across Paid Search, Paid Social and Programmatic (Display, Video, OTT, Audio, DOOH), inclusive of media mix, budget allocation, audience architecture, creative strategy, KPI development and measurement frameworks
•    Leading collaboration of internal channel teams on the execution of strategy
•    The steward of budget for all paid media dollars, leading in-going media mix budget allocations, in-flight re-allocations based on performance and proposing plans for incremental and claw back scenarios
•    Reviewing in-flight performance, ensuring teams are optimizing to target KPIs and proposing strategy pivots based on performance
•    Leading client performance calls with cross-channel insights
•    Promoting an environment of campaign progression through the ownership of testing frameworks, in partnership with channel teams
•    Leading marketing and business forecasting exercises for clients
•    Ensuring proper creative and analytics team collaboration to deliver successful media campaigns
•    Partnering with Client Services to develop frameworks for business reviews, leading the storytelling of cross-channel insights
•    Providing client and industry-specific thought leadership 
•    Driving strategic ideation and innovation across your clients and within the organization, facilitating new channel exploration and new partner RFPs
•    Assisting the sales team on pitches for prospective paid media clients

Qualifications:

•    4-6 years of experience working in paid media advertising comprising of media planning/buying, multi-channel experience preferred
•    Extensive experience developing, optimizing, analyzing and reporting on paid campaigns across brand and performance objectives
•    Led cross-channel client engagements with minimal oversight
•    Strong experience working closely with a given client’s additional agency partners
•    Experience working with analytics teams on granular program tracking and performance dashboard creation
•    Excellent oral, written, and interpersonal skills, with the ability to identify and respond to situations quickly
•    Effective time management and project management skills
•    Bachelor’s degree in marketing, Communications, or related field

 

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