Content Marketing
10 Creative Ways to Drive Traffic to Your Website
Clicks are king. Driving traffic to your website is a challenge for many companies because the algorithms behind powerful search tools, like Google and Facebook, are always changing. However, that doesn’t mean it’s a hopeless or fruitless effort to apply some tricks and tips to make your website the one that catches eyes and attention.…
Read MoreWhy Using SEO to Your Advantage When Hiring is More Critical than Ever
When looking to add to your team, you want to attract the best candidates with the top skills and knowledge. For companies in the digital world, and especially in the digital marketing realm, that means search engine optimization (SEO) is king. You want to get your job postings in front of the most qualified people…
Read MoreWhy Now Is a Good Time to Consider a Career in Paid Media
If you’re thinking about a new career but have no idea where to start, consider working in paid media. What’s paid media? Think about the most recent product you’ve searched for online. Later, when scrolling an article or going through your social media feed, did you see an ad for that exact thing? That’s paid…
Read More3 Ways Digital Recruiters Separate Themselves From Traditional Recruiters
Technologies evolve over time: typewriters gave way to keyboards, paper files gave way to digital files, phones with spinning dials gave way to the mini-computers we have in our pockets today. In the same way, digital recruiting is the next step in the evolution of finding our clients the best possible candidates for their open…
Read MoreThey Ask, You Answer. A Content Marketing Best Practice That Deserves a Revisit
One of the most powerful and innovative works on content marketing is the book They Ask You Answer. This is a fantastic guide for helping entrepreneurs and marketers adapt to the quickly changing digital world in which clients, customers and potential customers can see, at a glance, how much better off someone else is and…
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