Industry Insights

The start of the new year brings with it a fresh opportunity to make changes and improve your practices to give your company an advantage over the competition. 

If you’re ready to shake off the dust and take your company to new levels of success, read on.

Here are three things you should be doing in 2023 to continue to improve your growth marketing business. 

Embrace video marketing practices.  

People love videos. From the days of spending Sunday nights around the TV watching home videos that make us laugh to viral clips on social media, video is the medium that most effectively tells a story quickly, with or without sound, and connects with people. What is your current video strategy? How many videos do you make on a regular basis? If you don’t have an answer to those questions, it’s time to start utilizing the highly sophisticated camera on your smartphone to start creating video content for your website and social media platforms. Speaking of…

Social is the best way to reach your audience.

This is where people live in 2023. Yes, there’s some uncertainty on some platforms these days, but social media is still where you have the best and most cost effective way of reaching your audience, spreading your message and engaging with possible customers and clients. Your website will remain important — after all, that’s where your social media bios should be linking back to — but social media is your welcome mat, your greeting, your first impression to the clients and customers you want to entice to spend time with and invest in your brand. 

SEO Is Key.

Search engine optimization (SEO) is so critically important to helping people find your company. If you have digital marketing professionals who are shaky on the basics of SEO, it’s time to invest in some training to make them experts, or consider working with outside SEO professionals to help understand the concepts and better tag your products, rewrite your headings and otherwise make your sites and products searchable. Weak SEO can sink your ship, or at least hinder your success, while strong SEO will knock your competition out of the water. 

The way to stay ahead of the curve is to continue looking forward. Start small, make some little changes, but the most important thing is to start — and now.

Contact Method Recruiting Today

If you’re looking for other advice or need help getting started on these changes, call Method Recruiting. Our digital marketing experts can help walk you through the ever-evolving best practices for marketing companies and can make sure you’re hitting your targets quickly. Contact Method Recruiting today to get started.