Industry Insights

Clicks are king. Driving traffic to your website is a challenge for many companies because the algorithms behind powerful search tools, like Google and Facebook, are always changing. However, that doesn’t mean it’s a hopeless or fruitless effort to apply some tricks and tips to make your website the one that catches eyes and attention.

Here Are 10 Tips On How to Get More Traffic to Your Site:

1. Focus on content creation. What kind of story are you telling?
   Marketing is about telling stories, making connections and turning products or services into solutions the client or customer feels they need. Blogs are an underutilized marketing component that will increase the amount of time someone spends on your page and are a great way to start building a relationship.
   
   
2. Effective social media usage.
   Meet your clients and customers where they are: Facebook, Twitter, LinkedIn, Instagram and Snapchat are the best way to reach a broad audience and spark their interest and curiosity about your company. Organic posts that offer a hint of what you do and what you can provide for them are a great way to go. Boosted posts can be effective but only if they’re well-targeted to meet people in a way that interests them; otherwise it can be more like spam than money well spent.
   
   
3. Influencers.
   Tap into your local network of high-profile personalities, celebrities, athletes, even hometown heroes. Would any of them be willing to speak about your company? An influencer helps nudge people toward companies in a simple but classic “I like this and you will to” manner. You don’t need a big-name Hollywood A-lister to tout your company (although that would be great if you have connections); sometimes a local nod is all you need to break through to the next level.
   
   
4. Newsletters and email lists.
   Old school meets new wave here. Some of your customers will appreciate marketing they can read in their own time without losing track of it — email is great for that. Newsletters provide a nice encapsulation of all the information a person needs to know about your company, along with the periodic reminder to see what’s new and what’s on the horizon within your team. Linking all articles and content back to your website brings them back for more.
   
   
5. Be smart with your SEO.
   Search engine optimization (SEO) can be your best marketing tool if done well. Strong SEO leads to higher ranking on search engines and helps establish your company as an expert or go-to point when someone is looking for what you offer. It can take a little work and research to find the best keywords people are looking for when they search for what you have, but it’s time well invested to perfect this digital skill.
   
   
6. Build your video library.
   People like watching videos. Regardless of your company’s expertise, creating and sharing great video content that shares a compelling story or outlines a solution to a common problem can help establish your company as an expert or resource to be utilized. Videos can help underscore this. Video editing is easier than ever, making video production more accessible, and a strong library of YouTube videos can help bring people back to your website to learn more about what you have to offer.
   

7. Refresh what you already have.
   If someone comes to your website and sees an article or product details from more than a year or two ago, they’re probably going to think things are outdated across the board. Periodically make updates and refreshes to your site, even if it’s just a new photo, new details on an existing article, new product descriptions, etc. A fresh page means new eyes will know you’re up-to-date and in the moment, ready to meet their needs.
   
   
8. Repurpose well-performing content.
   Think about the page on your website that gets the most traffic. Can you take that item and put it into a new form? Can you take a great product description and turn it into a short video? Can you take a well-performing video and turn it into a gif to be used on social media? This brings new eyes to the familiar.
   
   
9. Update search terms for voice searching.
   We’ve become very comfortable speaking to our devices, from smartphones to digital assistants. This means people are more adept at speaking their queries, not just typing them, but asking a question out loud tends to involve more words and phrases. Adapt your keyword search terms to include phrases and sentences in order to be a better match for voice search inquiries. This expands your reach and the results provided to clients who are utilizing new tools.
   
   
10. QR codes.
    Before the pandemic, the QR code — that little square of black and white patterns — was about to go the way of the dinosaur. No one used them, phones didn’t automatically interact with them and, frankly, many people didn’t understand what they were for. But when the pandemic hit and we were wary of catching the virus from surfaces, QR codes had their moment. Now they’re everywhere as an easy way for people to scan and get information on their phones in situations from restaurant menus to festivals and museums. Utilize QR codes on your marketing materials as a way to lead people back to your page in a quick, easy way, giving them more information at the tips of their fingers.

Your website is a crucial marketing tool. It should be easy to navigate, appealing to the eye and easy to understand. Make sure what your customers find when they land there is accessible, meaningful and helpful to them as well. Clicks are king but good content is what will win you new customers.

Want to Learn More? Contact Method Recruiting Today

Looking for more advice or a little help in making changes? Contact Method Recruiting. Our experts are ready to provide their insight and additional advice on how to reshape your website to increase traffic and sales. Contact Method Recruiting today and let’s take your company to the next level.